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In the 60s, quite a bit before Sylvester Stallone redefined boxing with his world-famous Rocky films, it was legends like Muhammad Ali that whipped up support for the sport. It was also a time in which British label Lonsdale made a name for itself as a sporting goods manufacturer, with Ali sporting the Lonsdale London name, how cool! You can also be part of this brand's tradition thanks to EMP!
Although the brand is still very much alive and kicking inside the ring, Lonsdale London has also gained huge popularity on the high street! Discover the range of classic sports underwear as well as casual clothing, such as hoodies or warm winter jackets. Don't forget Lonsdale's short sleeve shirts and caps to kit you out from head to toe.
Lonsdale London remains faithful to itself as a brand - something that fans love - not to mention the uncompromising quality! Lonsdale’s modern swim shorts are highly iconic - most of them have a boxing look to give you that smackdown gorgeous look even when you're at the swimming pool. Fancy something with the iconic brand's logo or with a Union Jack? You decide!
Feel fit everyday
Originally created for boxing, over the years Lonsdale London has evolved into a reference for a trendy sports look. Tracksuit bottoms come in a comfortable fit, are perfect for sports and their specially selected materials keep you warm in the winter months to keep you active come snow or gusts. And speaking of snow, Lonsdale clothing is the perfect partner for winter fashion! Jackets come with stand-up collars or lining - they're modern and practical figure-hugging clothes, just how they should be.
Passion, willpower, perseverance: these are three things every sports aficionado needs. Clothes that fit badly, annoying seams and scratchy material: forget it, you won't get any of those with Lonsdale London, and that's exactly why Lonsdale London focused on kitting out boxers. And their clothing is just as perfect for daily wear, no matter how strenuous the day may be.
Would you rather something a little more casual to stretch out on the sofa in? No problem... nothing beats a break, so just slip into your new hoodie from the EMP Shop and breathe easily. And if, by chance, you suddenly get the urge to do some sport, even better, because there's nothing like a Lonsdale London hoodie to see you through an evening run!