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The Metal Nation has mixed feelings about Bring Me The Horizon: either you love 'em to death, or you hate their guts... Well, of course you can't make everybody happy, and maybe the dyed-in-the-wool old fans fear that their faves might be pushed from their thrones by some young bands, but Bring Me The Horizon just did the right things on simply all of their albums. Ok, the debut was a raw Metalcore opus, but "Suicide Season" was a musical quantum leap leaving the community divided: enthusiastic or horrified. "There Is A Hell, Believe Me I've Seen It" even topped of the latter, went beyond the well-known and redefined Metalcore. The generic stuff was gone - the neww breed of songs is brute, yet sometimes also low-key, featuring occasional electronic elements here and there. There are seemingly no limits for Bring Me The Horizon - and in case there were some, Oliver Sykes & Co. would simply overrun them. Needless to say the pressure was very high after all that success, but on "Sempiternal", the band has shown that they are still a class of their own, unmistakably Bring Me The Horizon, yet still new! Not too many bands display such a skillful diversity on all their albums.
Bring Me The Horizon also display this diversity in the EMP webshop with a wide array of merchandise and albums, showing that variety is not only the spice of life, but also a trademark of Bring Me the Horizon.