From goth to grunge, punk to pop art, Banned alternative clothing is always a cut above when it comes to doing fashion differently…

A leading alternative brand, Banned know a thing or two about shaping the new normal, serving looks that stand out but never look like costume. A diverse line, Banned clothing cover a wide variety of influences and aesthetics, from rockabilly to rock and roll, gothic to glam. With such an extensive range of alternative fashion, Banned clothing includes outfits and accessories for both men and women – that’s if you buy into the binary, if not, you have the entire Banned clothing at your disposal – with a mix of everyday essentials and more statement, special pieces.

Let’s start with the essentials. Banned alternative basics are anything but basic. These t-shirts, jumpers and hoodies are all given an alt aesthetic, so having a day off from getting dressed up doesn’t mean giving up on your style altogether. Banned tops and jumpers are given intricate, eye-catching designs – including the silhouette of a black cat (a nod to the witches’ familiars), lace effects and styling and other classic gothic touches, like studs and skeletons. With Banned clothing, you can keep getting dressed everyday simple – pair any of these essentials with a pair of jeans or a jacket and you’re good to go – but with enough panache to make a statement.

From the everyday basics to bolder choices, Banned clothing includes amazing stand-out pieces like flowing trench coats, gothic petticoats and tartan kilts. These pieces, like the Director Jacket, a long, flowing uniform jacket expertly crafted, offer a unique chance to deliver a look with impact. And if you’re looking to turn heads, you’ll need to act fast. Many of these Banned alternative pieces are EMP exclusives – try as you may, you are banned (ho ho) from getting these anywhere else.

As the saying goes, the devil is in the details and you’ll look devilishly good when you add these Banned alternative accessories to your ensemble. The finishing touches of any outfit, Banned accessories include embroidered bags, gothic jewellery, vintage-looking rockabilly braces and much more.

Banned clothing makes it easier for you to be, well, you. From head to toe, reject conformity and embrace every facet of your bold, alternative and individualistic style today.