The brand Badly has been launched by graphic designer and musician Holger Fichtner who always wanted to turn his hobby into his profession. When being on tour with his cover band, he was the one in charge of merchandise, the band website, flyers, and posters. Since he was really talented at doing that stuff and he is extraordinarily creative, he had a career going on pretty soon, resulting in his own company.
Designing band shirts led Holger to the idea of creating his own fashion line named Badly Kick Ass Rock N Roll Fashion - and it has become a great success! Of course, he himself designs all items of his collections which feature Rock'n'Roll, Rockabilly, and old school tattoos. as well as la-catrinas, swallows, skulls etc., sometimes combining several of them.
For Holger, top notch quality, sophisticated printing techniques and first class material are very important - so, Badly clothes are not just good-looking, but also very comfy!
But no matter how successful he may be with his own brand, there is still a bit of a merchandise man in him, so apart from his stuff, Holger does some merchandise designs for bands such as Serum114,Hämatom, Wilde Jungs, BRDigung, and numerous cover bands. In addition to that, he is also busy as photographer and designer for Wacken Open Air and writes lyrics - nothing will stop Holger from being creative!
The graphic designer has delivered an impressive collection! Just browse the EMP online shop for the cool Badly shirts and hoodies for girls and boys - they are awesome! We are sure that you'll find something you like, just check the stuff out!