Dickies is an apparel brand with a focus on clothing that is meant for the work environment. While the Great Depression certainly slowed the company, they were able to ultimately remain strong. This was partly due to the company working to produce the armed services uniforms during World War II. After the war ended, they switched their focus to creating clothing for those who are civilians but need high-quality clothing for their work environments.
In today's world, Dickies is an international company, and its products are being solid in a variety of countries. The line has since expanded since its beginnings where it primarily focused on men's apparel. Today, you can also find a line of juniors' apparel for girls that is not meant for work but for more casual wear.
Dickies made its mark on the world by serving a niche that is not well-served and this is workwear for the middle class and blue collar worker. They continue to use high-quality materials, so even in an active work environment, those wearing the clothes can rest assured that they are going to last.