The Coca Cola story starts at the beginning of the 1880s in Atlanta, USA. John S. Pemberton, doctor and chemist, wanted to develop a substitute drink for morphine because it had a lot of side effects. He concocted a syrup with wine, cola nuts, and an extract from the leaves of the coca plant - it was supposed to help against fatigue, headaches, and depressions, just like morphine. The prohibition (enforcing abstinence and prohibition of drugs of any kind), effective as of July 1, 1886, forced Pemberton to change his recipe which resulted in the original Coca-Cola, derived from the ingredients coca leaves and cola nuts (which are both not used anymore today). The syrup was mixed with soda water and sold for 5 cents per glass at first, with the main focus not being the refreshment, but the remedy. Today, Coca Cola probably is the most well-known and most popular beverage brand. Besides Coca Cola, the brand produces a lot of other beverages, but also a plethora of merchandise, like picture frames, statuettes, posters, textiles, glasses... Since 1931, Coca Cola also uses the characteristic Santa Claus for their annual Christmas campaign. Many people say that the Coca Cola Company has spread the Santa Claus tradition worldwide, but that remains a controversial issue.